Partner
Alex Bente
Founding partner, ADvantage Sports Tech Fund
- Firm
- ADvantage Sports Tech Fund
- Title
- Founding partner
- Role
- General partner
- Known as
- Investor
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Record updated 28 September 2026
About
Alex co-founded ADvantage eight years ago and has led the firm alongside Jeremy Pressman since inception. Before founding ADvantage, Alex co-founded leAD Sports, a global investment platform dedicated to sports technology innovation. Alex is a fourth-generation member of the Adi Dassler family — the lineage behind the company with the three stripes. For him, that legacy is both deeply personal and a constant source of inspiration in helping shape the future of global sport.
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