Partner
Ariel Lüdi
Founder, Hammer Team
- Firm
- Hammer Team
- Title
- Founder
- Role
- Founder
Record updated 22 September 2026
About
Since 2013, Ariel is investing in and coaching innovative Swiss and European IT start-up’s. His group of Portfolio companies is named after his estate: The Hammer Team. Previously he was the CEO of hybris software, the global omnichannel commerce leader. Ariel was instrumental in growing the company and enabling its successful exit with the sale to SAP in August 2013 for more than 1B USD. Prior to joining hybris, Ariel held senior positions at Salesforce.com and Oracle. He entered the realm of e-commerce in 1996 as SVP Europe at BroadVision. Ariel studied Physics at ETH in Zurich
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