Ashok Ananthakrishnan

About

Ashok has over 21 years of experience in start-ups or start-up like environments within established companies in India. As a serial entrepreneur, he brings expertise in opportunity assessment, business plan development, brand Identity orchestration, offline retail and sales & business development. Ashok co-led Iron Pillar’s investment in FreshToHome and also spends significant time on operational aspects of BlueStone. Before co-founding Iron Pillar, Ashok was the Co-Founder and CEO of Taxiguide.in, a pioneering (a year ahead of Ola and Uber in India) online portal bringing car rental operators and customers on one platform. Prior to this he spent 5 years at ICICI Bank and DBS Bank building their SME (Emerging Clusters) and Mid-Market (Enterprise) Banking businesses in Karnataka from scratch. Earlier, he was the Co-Founder and Project Director of Vertebrand Management Consulting, a boutique strategy consulting firm where he was responsible for delivery of consulting assignments for bran

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