Partner
Betsy Hoover
Founder and Managing Partner, Higher Ground Lab
- Firm
- Higher Ground Lab
- Title
- Founder and Managing Partner
- Role
- Managing partner
- Known as
- Investor
Record updated 17 September 2026
About
Betsy has spent the past 7 years running Higher Ground Labs. She founded the firm in 2017 and has built the political tech ecosystem through their work. Prior to HGL, she worked throughout the political space including as a founding partner at 270 Strategies and as the National Digital Organizing Director on the Obama Campaign. Her political work sat at the intersection of technology and politics. She has been recognized by Business Insider as “at the forefront of political innovation”and was featured on Forbes magazine’s “30 Under 30: Law & Policy” list.
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