Partner
Cherry Freeman
Founder & General Partner, Hiro Capital
- Firm
- Hiro Capital
- Title
- Founder & General Partner
- Role
- General partner
- Known as
- Investor
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Record updated 28 September 2026
About
Co-founded LoveCrafts, the global crafts marketplace, acquired by a US trade buyer. Started her career at Boston Consulting Group. Previously Group Strategy Director at Computacenter, building the software business unit to £250m revenue. Cambridge graduate. Named "Britain's Coolest Female Founder" by Business Insider. Leads pipeline development, due diligence, and deal structuring.
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