Dan Morad

About

Dan Morad started his career as an entrepreneur, founding INVIGORADE in 2013 — a better-for-you sports drink he built from the ground up for the endurance athlete community. Over five years running the business, he experienced firsthand how the traditional brokerage model left founders to navigate pricing, positioning, and shelf strategy largely on their own, which led him to found Critical Mass Group in 2016. CMG pairs deep retail relationships, spanning over 20,000 locations, with the hands-on strategic support brands actually need to scale, giving Dan a wide network across food, beverage, and wellness and a steady flow of proprietary deals. Having been in the founder's seat himself, he brings that firsthand perspective to how Terpsi partners with brands.

Source (opens in a new tab)