Partner
Dana Zeff
Managing Partner, UnitLeader
- Firm
- UnitLeader
- Title
- Managing Partner
- Role
- Managing partner
- Known as
- Investor
Record updated 20 September 2026
About
With over 35 years in multifamily experience, 12 years in multifamily SAAS, Dana Zeff is an accomplished entrepreneur and venerated CEO. A pioneer in the multifamily sector, Zeff is the original founder of the groundbreaking national digital marketing company, LeaseLabs, which she established in 2008 and sold to Real Page in 2018 for $116 million, six-and-a-half times its annual revenue. Dana also received individual recognition at the 2017 Stevie Awards for Women in Business, earning the Bronze in the following three categories: Female Entrepreneur of the Year; Female Executive of the Year; Woman of the Year in Advertising, Marketing & Public Relations. Zeff is a powerful mentor who consistently identifies and cultivates talented executives. She is now embarking on her next venture: UnitLeader. Revolutionizing the traditional investment model, UnitLeader will draw upon Zeff’s award-winning business acumen to help innovative brands and people reach their fullest potential.
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