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Desiree Gruber

Smart Money RatingBased on the data VC Catalog holds.

Smart Money Rating: 79 out of 100

Co-Founder, DGNL Ventures

Firm
DGNL Ventures
Title
Co-Founder
Role
Cofounder
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Record updated 21 September 2026

About

Through her multi-media agency, Full Picture, Desiree Gruber has been instrumental in building some of the world’s most notable brands across fashion, entertainment, technology, and retail, including Victoria’s Secret, vitaminwater, and Living Proof, as well as strategically guiding the careers of high-profile personalities such as Heidi Klum. She advises clients such as Google, AOL, and Condé Nast Entertainment. And she has helped create two of the most influential fashion properties of the last 20 years—the Victoria’s Secret Fashion Show and Project Runway.

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