Eric Benjamin Seufert

About

Eric Benjamin Seufert is a media strategist, quantitative marketer, and author who spent his career working for transformative consumer technology and media companies before launching Heracles Capital, an early-stage venture capital fund focused on the mobile ecosystem. Eric runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric is also the author of the book Freemium Economics, published by Elsevier in 2014, and he developed Theseus, an open source Python library for marketing cohort analysis. Eric started his career at Skype and subsequently held strategy and marketing roles at a number of consumer technology start-ups, including Wooga (acquired by Playtika) and Rovio, the developer of Angry Birds. Eric founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired in 2017.

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