Guillaume Therien

About

Guillaume Thérien is a seasoned entertainment executive and operator with deep roots in media, marketing, and emerging entertainment-tech. A lifelong music fanatic, Guillaume began his career at Sony Music in sales and marketing before moving to Mosaic, where he led award-winning North American brand campaigns for Diageo, AB InBev (Labatt), TD Bank, Rogers, SiriusXM, and AutoTrader. He later served as Director of Sales & Marketing at the Opéra de Montréal, and held senior executive roles at media broadcaster TVA Group and comedy giant Just for Laughs, where he served as Chief Marketing Officer and contributed to the company's sale to ICM Partners and Bell Media. As a business operator, Guillaume has led successful digital transformation initiatives and the development of new revenue streams across traditional and modern media organizations. He also launched and led the Zú incubator as General Manager under Cirque du Soleil founder Guy Laliberté's family office, Lune Rouge, focusing on

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