Partner
Jasmine Ho
Principal / Brand and Strategy, Demos
- Firm
- Demos
- Title
- Principal / Brand and Strategy
- Role
- Principal
- Known as
- Investor
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Record updated 4 October 2026
About
Jasmine is a strategist whose background in neuroscience and anthropology uniquely shapes how she thinks about people, culture, and the brands that connect them. She spent seven years at Target leading brand and portfolio strategy. At Demos, she helps founders turn emerging ideas into brands and narratives that shape how new categories are understood.
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