Partner
John Cochran
Operating Partner, Willow Growth Ventures
- Firm
- Willow Growth Ventures
- Title
- Operating Partner
- Role
- Operating partner
- Known as
- Investor
Record updated 18 September 2026
About
John is a seasoned consumer goods operating executive, bringing over twenty years of business/brand/team building, turnaround, acquisition and retail experience to Willow with deep expertise in beverage and food. Over the last three years, John has assumed senior operating roles in cannabis, and health and wellness including CEO of Hollandia Produce, the leading hydroponic greenhouse farming entity in the country. Prior to this, John was a founding investor in FLOW Water, the CEO of Ole Smoky Distillery where he tripled revenues in 18 months and sold majority stake to Centerview Capital, and the CEO of Pabst Brewing Company where he led a turnaround. In 2003, John joined The Wonderful Company where he led the acquisitions of FIJI Water, Justin Winery and Neptune Shipping, finishing his tenure as CEO of all three companies. John began his career in management consulting at McKinsey & Company, and spent 5 years in multiple P&L leadership roles in Asia and the US with General Electric. Jo
Background
- Education
- John holds both an MBA and a Masters of Architecture from the University of Michigan. He completed a BS of Architecture at the University of Illinois.Source (opens in a new tab)
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