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John Durant

Smart Money RatingBased on the data VC Catalog holds.

Smart Money Rating: 93 out of 100

Founder, Wild Ventures

Firm
Wild Ventures
Title
Founder
Role
Founder
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Record updated 19 September 2026

About

The founder of Wild Ventures, John led seed investments into top consumer startups, such as Thrive Market, Primal Kitchen, Magic Spoon, Serenity Kids, and LMNT. He is an advisor to 15+ startups and has held multiple board roles. John was a pre-launch advisor to Thrive Market, Primal Kitchen, Kettle & Fire, Magic Spoon, and he helped catalyze the creation of LMNT. John developed Thrive Market’s wildly successful and widely imitated influencer strategy.

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Background

Education
John has a degree in History from Harvard, where he studied the Industrial Revolution, debates over free trade and protectionism, and evolutionary biology.Source (opens in a new tab)

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