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Partner

Justin Mares

Smart Money RatingBased on the data VC Catalog holds.

Smart Money Rating: 89 out of 100

Venture Partner, Long Journey Ventures

Firm
Long Journey Ventures
Title
Venture Partner
Role
Venture partner
Known as
Investor
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Record updated 18 September 2026

About

is passionate about empowering weird, interesting people to fully do their thing in the world—whether through investing, launching Inflection Grants, or helping founders take the leap into their own ventures. Justin is currently the CEO and co-founder of TrueMed, a payments platform that enables health and wellness brands to accept HSA and FSA funds—essentially building a PayPal for preventative health. Prior to TrueMed, he founded Kettle & Fire, one of the first shelf-stable bone broth brands to scale nationally, along with several other companies in the health and wellness space. A serial entrepreneur, angel investor, and community builder, Justin’s work lives at the intersection of personal well-being, systemic change, and entrepreneurial action.

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