Nikki Eslami

About

Nikki Eslami has a history of creating and investing in brands that reshape industry and drive impact. In 2012, Nikki co-founded BELLAMI alongside co-founder Julius Salerno. Over the last decade, they scaled the brand to become the largest and fastest growing hair extension company in the world. BELLAMI was also among the first to pioneer innovative ways to engage communities through influencer marketing before it was a developed industry. In 2022, BELLAMI was acquired by industry leader Beauty Industry Group (BIG) who is backed by L Catterton, a move that will guide the brand into its next phase of growth and expand its reach to continue to meet the diverse hair needs of women.

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