Paul Soanes

About

Experience building my own businesses, has taught me that a successful entrepreneur doesn’t always need a great idea, but they will always need a thoughtful (and detailed) plan. Success will mostly come from two things. Firstly, the relentless discipline of reviewing and measuring progress against the plan. Secondly, employing a team who can deliver the many small actions to fulfil the bigger plan. Stirring in the other magic ingredients of natural flair, creativity and passion, and the entrepreneur will likely taste success. I’ve always enjoyed taking pretty big calculated risks, so co-founding iD (a leading experiential marketing agency) straight out of university felt like a natural thing to do. Over the last thirty years, the success of iD has enabled me to have many other adventures in business. These have included creating a disruptive media business called Brandspace, which we built from scratch and sold to private equity in just 5 years. I am also an active start-up investor an

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