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Partner

Pete Amaro

Smart Money RatingBased on the data VC Catalog holds.

Smart Money Rating: 74 out of 100

Senior Advisor, L'ATTITUDE Ventures

Firm
L'ATTITUDE Ventures
Title
Senior Advisor
Role
Advisor
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Record updated 1 October 2026

About

Pete is an experienced operator, entrepreneur,and investor with experience building and growing businesses across a variety of sectors. Prior to L’ATTITUDE, Pete served as co-founder and the chief financial officer at Luminary Media, an venture-backed technology podcast platform with some of the worlds’ most influential creators across sports, music, and comedy. Prior to Luminary, Pete spent 15 years as a growth and early stage investor at the Raine Group and investment banking roles at Morgan Stanley. Pete has a B.S. in Economics from the Wharton School at the University of Pennsylvania and sits on the board of UC Merced and Maestro Cares.

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