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Roger Hardy

Smart Money RatingBased on the data VC Catalog holds.

Smart Money Rating: 94 out of 100

Visionary Builder, Serial Entrepreneur, Principal Investor, Hardy Capital Partners

Firm
Hardy Capital Partners
Title
Visionary Builder, Serial Entrepreneur, Principal Investor
Role
Principal
Known as
Investor
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Record updated 4 October 2026

About

Roger’s entrepreneurial journey began with a single phone line, a 14k modem and a credit card, building an online company and selling it to San Francisco-based More.com in 1999 at the height of the dot com boom all before the age of 30. An original disruptor, he and his sister next launched Coastal.com, owners of Clearly.ca. Under Roger’s leadership, the company became the world's leading digital eyewear retailer, going public on NASDAQ in 2009 before being acquired by Essilor in 2014 for $450M cash. Among Roger’s proudest achievements are creating Canada’s most successful vertically integrated e-commerce company and completing Canada's largest eCommerce exit at the time. Investors were pleased with their over 1000% return on capital.

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