Partner
Rohan Oza
Co-Founder & Managing Partner, CAVU Consumer Partners
- Firm
- CAVU Consumer Partners
- Title
- Co-Founder & Managing Partner
- Role
- Managing partner
- Known as
- Investor
Record updated 18 September 2026
About
Rohan's strong track record and consistent success has enabled him to identify key trends and leverage those insights to build iconic brands. In 2002, Oza left The Coca-Cola Company to join Glaceau. There, as partner and CMO, he built the powerhouse brands Vitaminwater and Smartwater via innovative marketing and creative partnerships with 50 Cent, Jennifer Aniston, Kobe Bryant, and Tom Brady. These partnerships changed the entire landscape of entertainment marketing. Oza's career came full circle when Coke purchased Glaceau for $4.1B in 2007, and appointed him Chief Marketing Officer across all still Coke brands. Some of his latest ventures include Popchips, Vita Coco, Bai, and Flywheel. Rohan was named to the "40 Under 40" list by Crain's in 2007 and by Sports Business Journal in 2008 & 2009. He was also honored with the "Marketing 50" award by Ad Age in 2009. Oza was a recurring Guest Shark on ABC’s Shark Tank for 3 seasons from 2017-2020.
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