Ruth Janssens

About

As a former startup founder, I bring first-hand experience of the realities behind building a company, from navigating uncertainty and pressure to making the countless trade-offs that shape a business. It allows me to truly empathize and act as a pragmatic, hands-on partner. I focus on go-to-market strategy, building the right teams, and unlocking growth through partnerships. I work closely with founders to sharpen their positioning, find early traction, and make the key hires that define a company's trajectory. I'm particularly energized by early-stage companies, where the path is still being defined and every decision matters. As a sparring partner, I combine strategic clarity with a bias for action, helping founders move forward with confidence and focus.

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