Company
ARO
Also known as Aro Plataforma LTDA
- Business model
- B2B
- Legal name
- Aro Plataforma LTDA
Record updated 29 September 2026
About
ARO is the credit alternative for the millions of Brazilians who receive an automatic "no" from the financial system. Its conversational AI, Wendy, listens to stories, processes thousands of behavioral signals, automatically adjusts financial products and personalizes credit journeys at scale, transforming the banking relationship from transactional to Lifelong credit.