Company
Backer
Powering 529 investing across America
Also known as Principly, Inc., The Backer
- Status
- Operatingas of 2026-09-19
- Business model
- B2B2C
- Customers
- families and partners
- Legal name
- Principly, Inc.
- backer.com (opens in a new tab)
- LinkedIn (opens in a new tab)
- X (opens in a new tab)
- Press page (opens in a new tab)
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Record updated 19 September 2026
About
Backer builds modern financial infrastructure and consumer experiences to help families invest more in their kids.
Funding snapshot
- Total raised
- $9.5MSum of rounds, as of 2026-09-19Source (opens in a new tab)
- Latest round
- Series A, $9.5M2023-12-19
Funding rounds
- Series A
- $9.5M2023-12-19, Company stated
Products
- Web
- Backer
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