Baestyle

About

Baestyle is a leading Nordic importer and distributor of K-beauty products. Through its retail brand, Yeppo & Soonsoo, the company serves consumers directly while also catering to B2B customers. Its carefully curated product selection is offered both via the physical stores and e-commerce platforms, as well as through retail partners in the B2B channel. The portfolio features both third-party brands and Baestyle’s proprietary line, Hwarang.