Company
Bobbie
The formula trusted by one million families.
Also known as Bobbie Baby, Inc.
- Status
- Operatingas of 2026-09-18
- Business model
- D2C
- Founded
- 2018
- Customers
- parents
- Legal name
- Bobbie Baby, Inc.
- hibobbie.com (opens in a new tab)
- LinkedIn (opens in a new tab)
- Press page (opens in a new tab)
- Careers (opens in a new tab)
Claim, correct or request removal
Record updated 28 September 2026
About
Bobbie was founded by moms and is fueled by personal experiences. Beyond our baby formula, we're building a new kind of workplace to support parents, a community of parents and their babies who are advocating for change in our feeding culture.
Funding snapshot
- Total raised
- $147MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
- Latest round
- Round, $51.5M2023-07-06
Funding rounds
- Round, 2023
- $51.5M2023-07-06, SEC form D sold, 8 investors
- Round, 2023
- $45M2023-06-06, SEC form D sold, 3 investors
- Round, 2022
- $28.6M2022-01-28, SEC form D sold, 15 investors
- Round, 2021
- $15.2M2021-04-21, SEC form D sold, 13 investors
- Round, 2019
- $4M2019-10-28, SEC form D sold, 8 investors
- Round, 2018
- $2.5M2018-09-10, SEC form D sold, 14 investors
Products
- Web
- Organic Gentle Infant Formula
- Web
- Organic Infant Formula
- Web
- Organic Whole Milk Infant Formula
- Web
- Whole Milk Infant Formula
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