VC Catalog · venture ecosystem research library
VC Catalog home Beta

Company

Clique Brands

Rocket Ship RatingBased on the data VC Catalog holds.

Rocket Ship Rating: 79 out of 100

  • E-commerce & D2C brands
  • Media, entertainment & gaming
Status
Operatingas of 2026-09-18
Business model
D2C
Headquarters
Los Angeles, United States
Founded
2006
Claim, correct or request removal

Record updated 28 September 2026

About

Named to Fast Company's Most Innovative Companies list in 2017 and as Digiday's most innovative publisher in 2018, Who What Wear is an international fashion company known for its content sites— whowhatwear.com and whowhatwear.co.uk —and its affordable, size-inclusive, and trend-forward line of clothing and accessories. The brand was founded in 2006 by Hillary Kerr and Katherine Power and includes the chart-topping career podcast Second Life, which is hosted by Kerr. In 2019, Who What Wear launched a sister company, Versed, which is a clean skincare line with 19 products all under $20. Headquartered in Los Angeles, Who What Wear also has offices in New York City, London, and Minneapolis, and has Amazon, Greycroft Partners, BDMI, WndrCo, and others as key investors.

Loading relationship preview

Cookies on VC Catalog

We use necessary cookies to run the site (sign-in, security, remembering this choice). With your permission we also use Google Analytics to understand how the site is used. Analytics cookies are set only if you accept all cookies. Privacy policy