Company

Cowboy

Rocket Ship Rating

Rocket Ship Rating: 79 out of 100

Cowboy - The Ultimate Connected E-Bikes

Also known as Cowboy SA

Mobility, autonomy & EVs
Hardware

Status: Operatingas of 2026-09-18
Business model: D2C
Headquarters: Brussels, Belgium
Founded: 2017
Customers: riders
Legal name: Cowboy SA

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Record updated 28 September 2026

About

Founded in 2017 and headquartered in Brussels, Belgium, Cowboy is designed and engineered by a team of curious individuals challenging the status quo of the e-bike category and the everyday commute. By creating an elegant and affordable bike and connecting with each rider's journey through the app, a new generation of mobility has arrived.

Products

Hardware: Cross
Web: Cross
Hardware: Cross ST
Web: Cross ST
Hardware: Cruiser
Web: Cruiser
Hardware: Cruiser ST
Web: Cruiser ST

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