Company
Elvie
Smart tech for Smart Bodies™
Also known as Willow Innovations, Inc.
- Status
- Operatingas of 2026-09-19
- Business model
- D2C
- Customers
- mothers
- Legal name
- Willow Innovations, Inc.
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Record updated 28 September 2026
About
Women are done with clunky design and pink spin-offs. They want state-of-the-art tech that genuinely solves the challenges of motherhood and matrescence.
Funding snapshot
- Total raised
- $182MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
- Latest round
- Round, $81.4M2024-01-10
Funding rounds
- Round, 2024
- $81.4M2024-01-10, SEC form D sold, 30 investors
- Round, 2020
- $32.5M2020-09-16, SEC form D sold, 35 investors
- Round, 2019
- $22.7M2019-07-31, SEC form D sold, 7 investors
- Round, 2017
- $27.5M2017-11-29, SEC form D sold, 12 investors
- Round, 2015
- $17.4M2015-01-09, SEC form D sold, 43 investors
Products
- Hardware
- Elvie Pump
- Hardware
- Elvie Rise
- Hardware
- Elvie Stride 2
- Hardware
- Elvie Trainer
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