Company

Fabric

Rocket Ship Rating

Rocket Ship Rating: 97 out of 100

Introducing Fabric, merchandising for AI shopping.

Also known as Fabric, Inc.

E-commerce & D2C brands
AI native

Status: Operatingas of 2026-09-18
Business model: B2B
Headquarters: San Francisco, CA, United States
Customers: brands and retailers
Legal name: Fabric, Inc.

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Record updated 28 September 2026

About

We build the merchandising layer for AI shopping, so the brands people love show up the moment a shopper asks what to buy.

Funding snapshot

Total raised: $297MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
Latest round: Round, $140M2022-02-24

Funding rounds

Round, 2022: $140M2022-02-24, SEC form D sold, 8 investors
Round, 2021: $100M2021-07-09, SEC form D sold, 17 investors
Round, 2021: $43M2021-02-08, SEC form D sold, 4 investors
Round, 2020: $9.6M2020-08-28, SEC form D sold, 24 investors
Round, 2019: $4.1M2019-07-03, SEC form D sold, 20 investors

Products

Web: Merchandising Studio