Company
Gauge
Forget everything you know about selling your car
Also known as Gauge Automotive, Inc.
- Status
- Operatingas of 2026-09-18
- Business model
- Marketplace
- Headquarters
- Salt Lake City, UT, United States
- Founded
- 2020
- Customers
- licensed vehicle dealers and sellers
- Legal name
- Gauge Automotive, Inc.
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Record updated 28 September 2026
About
Gauge is revolutionizing the process of selling a vehicle for private sellers by removing all the hassle and ensuring they get the best possible offer. We create an auction for buyers to purchase vehicles directly from consumers, bringing transparency and efficiency to both sides of the market.
Funding snapshot
- Total raised
- $8.9MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
- Latest round
- Round, $8.9M2022-12-22
Funding rounds
- Round, 2022
- $8.9M2022-12-22, SEC form D sold, 31 investors
Products
- Web
- Gauge
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