Company
Half Magic Beauty
CREATE YOUR DEEPEST DREAM SELF. BE STRANGE, BE BEAUTIFUL, BE ABSOLUTELY AND UNAPOLOGETICALLY YOU – BECAUSE “NORMAL” MEANS NOTHING.
Also known as Rules Beauty LLC
- Status
- Operatingas of 2026-09-20Source (opens in a new tab)
- Business model
- D2C
- Customers
- HALF MAGIC is for makeup extroverts and introverts, newbies and pros, young and old.
- Legal name
- Rules Beauty LLC
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Record updated 20 September 2026
About
From the imagination of award-winning makeup artist Donni Davy (HBO’s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you.
Products
- Web
- CRYSTAL BUTTER LIP BALM
- Web
- EUPHORIA X HALF MAGIC EYESHADOW PALETTE
- Web
- EYESHADOW SINGLES
- Web
- GLITTERPUCK PRESSED FAIRY DUST
- Web
- SPARKLESTIK EYE CRAYON
- Web
- VELVET FLIK Longwear Wing + Waterline Eyeliner Pencil
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