Company
Highlight
Highlight is a product testing platform for CPG and retail products — helping brands make innovation consumer-led.
Also known as Highlight Insights, Inc.
- Status
- Operatingas of 2026-09-18
- Business model
- B2B
- Employees
- 40+ people building the future of product testingSource (opens in a new tab)
- Customers
- CPG innovation teams
- Legal name
- Highlight Insights, Inc.
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Record updated 28 September 2026
About
Highlight is the product research platform that runs your IHUT end to end — recruiting, shipping, in-home use, AI-powered analysis — so CPG innovation teams get decision-ready consumer feedback in days, not quarters.
Funding snapshot
- Total raised
- $31MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
- Latest round
- Round, $22.6M2023-05-15
Funding rounds
- Round, 2023
- $22.6M2023-05-15, SEC form D sold, 32 investors
- Round, 2021
- $7.6M2021-10-28, SEC form D sold, 39 investors
- Round, 2020
- $820K2020-10-08, SEC form D sold, 6 investors
Products
- Web
- Highlight product testing software
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