Company
ICANIWILL
We create high quality training clothes and our goal is to see you succeed! Secure payments - 30 days return policy - Fast delivery
Record updated 28 September 2026
About
Launched in 2014 ICIW is a sports fashion brand with origins in CrossFit focused on quality and design, providing limited edition fitness apparel. The company utilizes highly effective online and social media marketing strategies, featuring limited editions and constant new product “drops”. ICANIWILL started as a post-it note on a bathroom mirror and is today a well-known workout brand for both men and women. ICANIWILL develops, manufactures and sells high-quality apparel with its own distinct design. The company initially sold its products solely through its own webshop with marketing through social media. Today the company has co-operations with well-established retailers like Stadium, SATS, nelly.com and other big retailers.