Company
In Reality
Understand and Optimize Shopper Engagement
Also known as inReality, inReality, LLC
- Status
- Operatingas of 2026-09-18
- Business model
- B2B
- Customers
- retailers and brands
- Legal name
- inReality, LLC
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Record updated 28 September 2026
About
The inReality analytics platform combines IoT sensors, edge computing devices, and a cloud based platform to collect and correlate data from practically any data source. It provides retailers and brands the ability to measure shopper engagement and personalize their experience at the location that matters most – the shelf edge.
Funding snapshot
- Total raised
- $2.2MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
- Latest round
- Round, $2.2M2017-12-15
Funding rounds
- Round, 2017
- $2.2M2017-12-15, SEC form D sold, 25 investors
Products
- Hardware
- Engagement Tracker
- Web
- inReality Analytics Platform
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