Company
JUUL
JUUL is a vaporizer, also known as an electronic cigarette or e-cigarette, unlike any other — designed to be convenient, easy-to-use, and familiarly enjoyable for adult smokers.
Also known as Juul Labs, Inc.
- Status
- Operatingas of 2026-09-21
- Business model
- D2C
- Customers
- adult smokers
- Legal name
- Juul Labs, Inc.
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Record updated 28 September 2026
About
The mission of Juul Labs is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products.
Funding snapshot
- Total raised
- $4.4BSEC form D sum, as of 2026-09-28Source (opens in a new tab)
- Latest round
- Round, $2B2023-10-27
Funding rounds
- Round, 2023
- $2B2023-10-27, SEC form D sold, 138 investors
- Round, 2022
- 2022-08-08
- Round, 2020
- $722M2020-02-03, SEC form D sold, 20 investors
- Round, 2019
- $785M2019-08-02, SEC form D sold, 14 investors
- Round, 2018
- $650M2018-06-26, SEC form D sold, 10 investors
- Round, 2017
- $112M2017-12-04, SEC form D sold, 23 investors
- Round, 2016
- $55M2016-12-19, SEC form D sold, 34 investors
- Round, 2015
- $46.7M2015-03-24, SEC form D sold, 54 investors
- Round, 2011
- $3.2M2011-05-04, SEC form D sold, 5 investors
Products
- Hardware
- JUUL
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