Company
Lytics
Lytics helps marketers create meaningful customer journeys.
Also known as Lytics, Inc
- Status
- Acquiredas of 2026-09-19Source (opens in a new tab)
- Business model
- B2B
- Customers
- marketers
- Legal name
- Lytics, Inc
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Record updated 29 September 2026
About
Lytics customer data platform enables marketers to build personalized digital experiences and 1-to-1 marketing campaigns by focusing on behavioral data and combining it with our advanced data science and machine learning decision engine.
Funding snapshot
- Total raised
- $57.6MSEC form D sum, as of 2026-09-29Source (opens in a new tab)
- Latest round
- Round, $34.6M2019-01-31
Funding rounds
- Round, 2019
- $34.6M2019-01-31, SEC form D sold, 10 investors
- Round, 2017
- $13.7M2017-10-31, SEC form D sold, 15 investors
- Round, 2014
- $7M2014-06-20, SEC form D sold, 12 investors
- Round, 2013
- $2.2M2013-07-26, SEC form D sold, 6 investors
- Round, 2013
- $100K2013-04-15, SEC form D sold, 1 investor
About the company
- Status notes
- Lytics has moved to Contentstack
Products
- Web
- Lytics customer data platform
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