Company
Matchaful
Shop single-origin, organically-grown ceremonial matcha from Shizuoka, Japan — ground to order, pesticide-free, and third-party tested.
- Business model
- D2C
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Record updated 28 September 2026
About
Matchaful, founded by Hannah Habes in NYC in 2015, is a purveyor of sustainable botanical nutrition that nourishes mind, body and spirit. Inspired by ancient Japanese rituals, Matchaful’s intentional, creative cafés and products seek to nourish, restore and delight. Matchaful exists to ground you in the moment and empower you to take on your day with every sip and bite. “Through full supply chain transparency, we ensure each batch of Matchaful matcha is treated with respect on its journey from farm-to-whisk™.”
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