Company
MERIT
Founded in 2021, MERIT is a modern beauty brand that simplifies what it takes to get ready.
Also known as Power Beauty Co.
- Status
- Operatingas of 2026-09-18
- Business model
- D2C
- Founded
- 2021
- Legal name
- Power Beauty Co.
Record updated 18 September 2026
About
Born out of an industry crowded with fleeting trends and products that demanded expert-level skills, MERIT was created as the antidote — a considered collection designed to bring ease to your everyday. With a timeless perspective on beauty and a commitment to uncompromising quality, we create beauty and lifestyle essentials that become signatures of your routine — products you’ll reach for daily and live with for years to come.
Products
- Web
- Clean Lash
- Web
- Flush Balm
- Web
- Great Skin Double Cleanse
- Web
- Great Skin Moisturizer
- Web
- Great Skin Serum
- Web
- The Minimalist