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Company

MERIT

Rocket Ship RatingBased on the data VC Catalog holds.

Rocket Ship Rating: 79 out of 100

Founded in 2021, MERIT is a modern beauty brand that simplifies what it takes to get ready.

Also known as Power Beauty Co.

  • E-commerce & D2C brands
Status
Operatingas of 2026-09-18
Business model
D2C
Founded
2021
Legal name
Power Beauty Co.
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Record updated 18 September 2026

About

Born out of an industry crowded with fleeting trends and products that demanded expert-level skills, MERIT was created as the antidote — a considered collection designed to bring ease to your everyday. With a timeless perspective on beauty and a commitment to uncompromising quality, we create beauty and lifestyle essentials that become signatures of your routine — products you’ll reach for daily and live with for years to come.

Products

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Clean Lash
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Flush Balm
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Great Skin Double Cleanse
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Great Skin Moisturizer
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Great Skin Serum
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The Minimalist
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