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Company

Misfits

Rocket Ship RatingBased on the data VC Catalog holds.

Rocket Ship Rating: 78 out of 100

India's First Prebiotic Soda

Also known as MINUS PLUS FOODS PVT. LTD

  • Food & beverage brands
Status
Operatingas of 2026-09-20
Business model
D2C
Headquarters
Thane, Maharashtra, India
Legal name
MINUS PLUS FOODS PVT. LTD
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Record updated 20 September 2026

About

Aditya and Yash, two brothers on a mission to redefine soda, founded Misfits to bring a healthier, functional alternative to the market. It all began when Aditya, while working at Samsung in Bangalore, developed a daily soda habit. Six months later, routine blood tests revealed non-alcoholic fatty liver disease and significant weight gain. Searching for healthier options, he found plenty abroad-but none in India. Determined to bridge this gap, he started developing a better solution. Yash soon joined him on this journey, and together, they built Misfits, a soda that's bold, functional, and actually healthier for you.

Products

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