Company

mParticle

Rocket Ship Rating

Rocket Ship Rating: 93 out of 100

Performance, Made Easy.

Also known as MPARTICLE, INC.

Data & analytics
Sales & marketing tech
AI native

Status: Mergedas of 2026-09-17Source (opens in a new tab)
Business model: B2B
Customers: marketers
Legal name: MPARTICLE, INC.

Open relationship map

Claim, correct or request removal

Record updated 28 September 2026

About

The performance engine that turns customer data into audiences, actions, and measurable growth.

Funding snapshot

Total raised: $93.8MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
Latest round: Round, $6.4M2022-07-28

Funding rounds

Round, 2022: $6.4M2022-07-28, SEC form D sold, 33 investors
Round, 2020: $13.5M2020-02-14, SEC form D sold, 10 investors
Round, 2017: $34.4M2017-09-19, SEC form D sold, 20 investors
Round, 2016: $17.5M2016-09-28, SEC form D sold, 5 investors
Round, 2015: $15.1M2015-11-16, SEC form D sold, 57 investors
Round, 2014: $4.3M2014-07-15, SEC form D sold, 57 investors
Round, 2013: $2.6M2013-07-19, SEC form D sold, 43 investors

About the company

Status notes: Rokt and mParticle Merge to Redefine Real-Time Relevance

Products

Web: mParticle Performance Engine

Exit

Acquisition: 2025