Company
Nua
Nua is a digital-first omni-channel brand reimagining women’s wellness in India through better-for-her products, digital tools and a holistic care designed around the evolving needs of women and girls.
Also known as Lagom Labs Private Limited
- Status
- Operatingas of 2026-09-21
- Business model
- D2C
- Customers
- women and girls
- Legal name
- Lagom Labs Private Limited
Record updated 21 September 2026
About
Nua is a digital-first omni-channel brand reimagining women’s wellness in India through better-for-her products, digital tools and a holistic care designed around the evolving needs of women and girls. The second-largest women’s wellness brand across most Indian e-commerce and quick-commerc, Nua offers a range of products across Zero Irritation period care, maternity care, skincare and everyday intimate care, alongside digital tools such as the Nua Period Tracker App and SecretKeeper chat. The company serves over 3 million+ women and girls every month, with a focus on thoughtful products, digital experiences and innovation.
Products
- Web
- Nua Period Tracker App