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Company

Playbook

Rocket Ship RatingBased on the data VC Catalog holds.

Rocket Ship Rating: 75 out of 100

Playbook is your friendly guide so you can pay less in taxes (the legal way!) and put your money in the right places automatically.

Also known as Herring Labs, Inc.

  • Wealth & investing
Status
Shut downas of 2026-09-19Source (opens in a new tab)
Business model
B2C
Headquarters
San Francisco, CA, United States
Legal name
Herring Labs, Inc.
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Record updated 19 September 2026

About

Company provides an automated system which helps users understand their finances, build a financial foundation, maximize tax advantages and conduct tax optimized investing

About the company

Status notes
After much consideration, we’ve made the tough decision to wind down Playbook.

Products

Web
Playbook
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