Company

Primary.com

Rocket Ship Rating

Rocket Ship Rating: 92 out of 100

At Primary, we make all clothes, in all colors, for all kids.

Also known as Primary, Primary Kids, Inc.

E-commerce & D2C brands
Family, parenting & kids
Climate positive

Status: Operatingas of 2026-09-19
Business model: D2C
Customers: parents shopping for babies and kids
Legal name: Primary Kids, Inc.

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Record updated 28 September 2026

About

Comfortable clothes. Happy colors. No grown-up rules.

Funding snapshot

Total raised: $58.8MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
Latest round: Round, $2.3M2023-06-22

Funding rounds

Round, 2023: $2.3M2023-06-22, SEC form D sold, 19 investors
Round, 2022: $4.4M2022-04-08, SEC form D sold, 9 investors
Round, 2019: $16M2019-07-02, SEC form D sold, 26 investors
Round, 2018: $19.8M2018-01-31, SEC form D sold, 42 investors
Round, 2017: $3.9M2017-07-07, SEC form D sold, 15 investors
Round, 2016: $7.5M2016-06-03, SEC form D sold, 11 investors
Round, 2015: $2.2M2015-09-25, SEC form D sold, 18 investors
Round, 2014: $2.5M2014-06-27, SEC form D sold, 20 investors