Company
Primer Growth Marketing OS
Primer unlocks B2C ad channels for B2B marketers with precision targeting and next-gen measurement.
Also known as Primer, Primer Labs, Inc.
- Status
- Operatingas of 2026-09-17
- Business model
- B2B
- Headquarters
- San Francisco, CA, United States
- Customers
- modern B2B marketers
- Legal name
- Primer Labs, Inc.
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Record updated 28 September 2026
About
The world of advertising wasn’t built with B2B in mind. Primer changes that by unlocking new channels and making existing ones more efficient.
Funding snapshot
- Total raised
- $12.9MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
- Latest round
- Round, $12.9M2022-05-09
Funding rounds
- Round, 2022
- $12.9M2022-05-09, SEC form D sold, 37 investors
Products
- Web
- Primer
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