Company
Proov
A complete picture of your hormones from the comfort of home.
Also known as MFB Fertility, MFB Fertility, Inc.
- Status
- Operatingas of 2026-09-17
- Business model
- D2C
- Customers
- From Fertility to Perimenopause and Menopause, We Empower Women Throughout Their Lifetimes.
- Legal name
- MFB Fertility, Inc.
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Record updated 28 September 2026
About
Proov is the original creator of the PDG test to encompass full cycle analysis. Dr. Amy Beckley, a PhD scientist, faced fertility and recurrent miscarriage struggles due to hormone imbalance (low progesterone) and founded Proov to fill the gap she discovered in both knowledge and reliable options.
Funding snapshot
- Total raised
- $6.8MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
- Latest round
- Round, $6.8M2021-06-30
Funding rounds
- Round, 2021
- $6.8M2021-06-30, SEC form D sold, 6 investors
Products
- Hardware
- Proov Complete Fertility Testing System
- Hardware
- Proov Empower Hormone Tracker
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