Company
Samba TV
The World's Leading Media Intelligence Company
Also known as Samba, SAMBA TV, INC.
- Status
- Operatingas of 2026-09-18
- Business model
- B2B
- Founded
- 2008
- Customers
- world’s largest advertisers, publishers, and platforms
- Legal name
- SAMBA TV, INC.
Claim, correct or request removal
Record updated 28 September 2026
About
Samba started in 2008 with software for smart TVs. Nearly two decades later, we own first-party TV and web data for 1.5 billion people and power measurement and targeting for the world’s largest advertisers, publishers, and platforms.
Funding snapshot
- Total raised
- $7.8MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
- Latest round
- Round, $7.8M2012-01-26
Funding rounds
- Round, 2012
- $7.8M2012-01-26, SEC form D sold, 12 investors
Loading relationship preview