Company

Standard Cognition

Rocket Ship Rating

Rocket Ship Rating: 96 out of 100

Bringing the power of AI to physical retail

Also known as Standard AI, Standard Cognition, Corp.

E-commerce & D2C brands
Sales & marketing tech
AI native

Status: Operatingas of 2026-09-20
Business model: B2B
Founded: 2015
Customers: retailers
Legal name: Standard Cognition, Corp.

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Record updated 19 October 2026

About

We provide unprecedented precision insights into shopper behavior, product performance, and store operations.

Funding snapshot

Total raised: $238MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
Latest round: Undisclosed, $1M2026-08-07

Funding rounds

Round, 2026: $1M2026-08-07, SEC form D sold
Round, 2021: $150M2021-02-05, SEC form D sold, 13 investors
Round, 2020: $2.4M2020-03-23, SEC form D sold, 1 investor
Round, 2019: $35M2019-07-19, SEC form D sold, 7 investors
Round, 2018: $51.1M2018-11-14, SEC form D sold, 35 investors
Series C: $150MCompany stated

Products

Web: VISION