Company
Standard Media Index
Get a real-world view into ad spend
Also known as SMI Operations Pty Limited
- Status
- Acquiredas of 2026-09-20Source (opens in a new tab)
- Business model
- B2B
- Customers
- agencies, media publishers, brands, consulting firms, investment managers, content owners and rights’ holders
- Legal name
- SMI Operations Pty Limited
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Record updated 20 September 2026
About
Standard Media Index in conjunction with agency and brand partners, makes it possible for the industry to have a real-world view into advertising spend by product category, ad revenue to media publishers and digital platforms, media pricing including CPMs, and future-booked commitments.
About the company
- Status notes
- Standard Media Index is now a Guideline company.
Products
- Web
- SMI Core
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