Company
Superplastic Synthetic Superstars
Created by artist Paul Budnitz and owned by Really Super Co. PBC, SUPERPLASTIC is the owner and creator of the world’s first massively popular animated character universe launched on social media.
Also known as Really Super Co. PBC, SUPERPLASTIC
- Status
- Operatingas of 2026-09-17
- Business model
- D2C
- Headquarters
- Austin, Texas, United States
- Legal name
- Really Super Co. PBC
Record updated 17 September 2026
About
Created by artist Paul Budnitz and owned by Really Super Co. PBC, SUPERPLASTIC is the owner and creator of the world’s first massively popular animated character universe launched on social media. With over 22 million followers on TikTok, YouTube & Instagram, the company’s top synthetic superstars Janky, Guggimon, Dayzee, Lil' Helpers, and Ghost Kidz appear in animated entertainment, music, gaming, high-end vinyl collectible toys, high fashion, and live experiences. The brand sells tens of millions of dollars in real and virtual products annually and has collaborated with Gucci, Fortnite, Post Malone, Mercedes-Benz, Tommy Hilfiger, Christie’s Auction House, J. Balvin, Kidsuper, Pusha-T, Paris Hilton, The Weeknd, Vince Staples, Rico Nasty, and many more. Stay tuned to see what's next.