Company
The House of LRC
Do Good, Look Good, Feel Good.
Also known as The House of LR&C, The House of LR&C, PBC
- Status
- Operatingas of 2026-09-18
- Business model
- D2C
- Founded
- 2016
- Customers
- man-on-the-move who seeks timeless, authentic, and sustainable style
- Legal name
- The House of LR&C, PBC
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Record updated 28 September 2026
About
Founded in 2016 by NFL Quarterback, Russell Wilson, Good Man Brand stands for evolved essentials. Made for the man-on-the-move who seeks timeless, authentic, and sustainable style with a premium, modern edge.
Funding snapshot
- Total raised
- $16.7MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
- Latest round
- Round, $15.3M2022-04-08
Funding rounds
- Round, 2022
- $15.3M2022-04-08, SEC form D sold, 21 investors
- Round, 2021
- $350K2021-05-10, SEC form D sold, 2 investors
- Round, 2020
- $1.1M2020-10-23, SEC form D sold, 5 investors
Products
- Web
- Legend London Studio Sneaker
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