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Company

The New Primal

Rocket Ship RatingBased on the data VC Catalog holds.

Rocket Ship Rating: 88 out of 100

Protein for the Whole Family

Also known as New Primal, The New Primal, Inc

  • Food & beverage brands
Status
Operatingas of 2026-09-17
Business model
D2C
Headquarters
Charleston, SC, United States
Founded
2012
Customers
the whole family
Legal name
The New Primal, Inc
Claim, correct or request removal

Record updated 28 September 2026

About

Founded in 2012 by Jason Burke, New Primal is a pioneer in the clean-label snack movement, built on a simple belief: meat snacks should be both genuinely healthy and seriously delicious.

Funding snapshot

Total raised
$21.2MSEC form D sum, as of 2026-09-28Source (opens in a new tab)
Latest round
Round, $15M2021-07-23

Funding rounds

Round, 2021
$15M2021-07-23, SEC form D sold, 1 investor
Round, 2019
$55K2019-10-11, SEC form D sold, 2 investors
Round, 2019
$701K2019-02-21, SEC form D sold, 11 investors
Round, 2018
$3M2018-04-17, SEC form D sold, 16 investors
Round, 2017
$1.3M2017-09-28, SEC form D sold, 4 investors
Round, 2014
$1.1M2014-08-22, SEC form D sold, 1 investor

Products

Other
Snack Mates Mini Meat Sticks
Other
Zero Sugar Meat Sticks
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